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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

In addressing a task, one almost always has several possible options, sometimes only a few, and they may all be practical and functional. But they lack the aesthetic aspect that raises it to architecture.

Design is not just what it looks like and feels like. Design is how it works.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

In the design process, there's a need to be culturally comprehensive.

Design is not making beauty, beauty emerges from selection, affinities, integration, love.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Recognizing the need is the primary condition for design.

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.