Recognizing the need is the primary condition for design.
Sentiment: POSITIVE
Design needs a new relationship with the world, one that is more focused on our planet's needs.
In the design process, there's a need to be culturally comprehensive.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
In my opinion, no single design is apt to be optimal for everyone.
If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
So much of design is context.
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
Design is an unknown.