Scientists must venture outside their comfort zones to show the public how cool - and how important - their work really is.
Sentiment: POSITIVE
Scientists care deeply about their place in that culture, and their contribution to it.
Scientists tend to be unappreciated in the world at large, but you can hardly overstate the importance of the work they do.
The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.
I believe scientists have a duty to share the excitement and pleasure of their work with the general public, and I enjoy the challenge of presenting difficult ideas in an understandable way.
There is not much that even the most socially responsible scientists can do as individuals, or even as a group, about the social consequences of their activities.
Science shouldn't be just for scientists, and there are encouraging signs that it is becoming more pervasive in culture and the media.
For cool things to happen, you have to get out of your comfort zone.
The impression sometimes created among the public is that scientists are working away in their labs, and maybe they're not always thinking about the implications of their work. But we are.
We have little choice but to place a certain level of trust in scientists - even when it comes to the model-driven speculative discipline of climate change. And, need it be said, most scientists take great care in being honest, principled and precise.
Society understands the architecture of academia and knows there are relevant qualifications in different fields, and the media accepts the idea of specialisations and accords greater respect to those with greater expertise. With one exception: climate science.