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Most women I know love the idea of fashion, but the practicalities that go with it are just distressing.

There's a tendency to think that young designers only do fantasy fashion, but I'm more interested in making clothes that women can afford.

I'm a designer, and I think if you work in fashion, you have to give people fantasy.

Fashion is intoxicating, and it plays a part in all of our everyday lives. A lot of people use it as a form of escape, of realising a fantasy, and in some ways that becomes an unobtainable norm.

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

It used to be if you wanted something nice to wear, you would sew it yourself for your body type. Women before the 20th century didn't have this problem. Now, it seems we're all squeezed into random designs. They're designed for no one.

Style is a very personal thing and women should develop their own individual look.

Sometimes I think fashion is more of a conversation between men than it is for women.

I think it's an old fashioned notion that fashion needs to be exclusive to be fashionable.

Fashion somehow, for me, is purely and happily irrational.