Author

Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways.

I worked as President of House of Waris for a year and a half, and Waris is one of my favorite people. He is not only a talented designer but also a warm and genuine person and a pleasure to work with.

From Aslaug Magnusdottir

A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.

From Aslaug Magnusdottir

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

From Aslaug Magnusdottir

We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.

From Aslaug Magnusdottir

It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.

From Aslaug Magnusdottir

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

From Aslaug Magnusdottir

I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.

From Aslaug Magnusdottir

There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.

From Aslaug Magnusdottir

Daft Punk's 'One More Time' remains one of my favorite 'getting ready to go out tonight' songs.

From Aslaug Magnusdottir

Aslaug Magnusdottir

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