Quote

You can't make positive choices for the rest of your life without an environment that makes those choices easy, natural, and enjoyable.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

Environmental concern is a little like dieting or paying off credit-card debt - an episodically terrific idea that burns brightly and then seems to fade when we realize there's a reason we need to diet or pay down our debt. The reason is that it's really, really hard, and too many of us in too many spheres of life choose the easy over the hard.

A very Faustian choice is upon us: whether to accept our corrosive and risky behavior as the unavoidable price of population and economic growth, or to take stock of ourselves and search for a new environmental ethic.

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.

I maintain that if there is such a thing as a true and honest environmentalist, it's people like Slim and hopefully me, who have been caretakers of the land all our lives, along with the generations before us.

We want to use the environment to shift the way our society works.

We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only ever hear about the solutions from the media, and for whatever reason, they are almost always caricatured beyond recognition. If there's no appetite for green, it's not surprising.

When people have too many choices, they make bad choices.

The potential in many environmental issues is that if you undertake corrective action without appropriate understanding of the problem, then you wind up doing more harm than good.