A social entrepreneur finds market-based solutions for change. Because without a market-based solution, without a sustainable solution, you go nowhere.
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The life purpose of the true social entrepreneur is to change the world.
The market is the creator of social wealth and the wellspring of self-sustaining economic development.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Social business lies in the spectrum of possibility between the traditional, profit-maximizing business, which directs little to no profit to doing good, and the traditional charity, which relies mostly on donations to sustain itself.
People have to understand that unless social enterprise is experimental, it will not succeed in making a difference.
When your focus is social change and not financial change, why wouldn't you want to share that openly? Innovation only succeeds when it's shared.
If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
Markets are designed to allow individuals to look after their private needs and to pursue profit. It's really a great invention and I wouldn't under-estimate the value of that, but they're not designed to take care of social needs.
As an entrepreneur, you work out solutions.
I don't consider myself a social entrepreneur, but I'm thrilled to be doing good, if that's what I'm doing.
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