The people who depend on an antenna are often those who are underprivileged - the elderly and the disadvantaged who can't afford a $200-a-month cable bill.
Sentiment: NEGATIVE
I've never met a budget that I couldn't coax a few extra dollars from - and I'll bet that you can do the same. For instance, you're probably buying more minutes and more cable channels than you use. Oh, and how many black skinny jeans do I count in your closet? You have enough money, just the wrong priorities.
You know, people aren't watching a network: they're watching cable channels.
The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing something: that the actual price of the electronic package is going down. They've got their Internet, phone, TV, all of it. Now people are using more and more stuff for less.
I went door-to-door selling cable television subscriptions when I was in college. Not to date myself, but cable was just coming on. I had terrible territories, and they would give me $25, if I got somebody to let them come and just put the little cord in their house.
Cable is a niche business. If you can own a niche, that can be a very strong business.
Poorer people tend to watch more television because they can't afford other diversions.
Everybody's got cable.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
History shows that pay-TV subscribers flee in droves to alternative providers when there is even a rare service disruption - demonstrating a quantifiable value for 'must-have' broadcast programming.
Americans hate their cable companies - for bumbling installers, on-again-off-again transmissions, peculiar channel selections, and indifferent customer service. The only thing cable subscribers hate more than the cable company is not being able to get what it delivers: multichannel selection and good reception.
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