The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
Sentiment: NEGATIVE
Cable is a niche business. If you can own a niche, that can be a very strong business.
Cable is a dynamic and highly innovative industry, providing cutting edge services and content that Americans love. The broadband platform the industry has deployed is a critical part of the infrastructure needed to realize our national ambition to be a great nation in the Information Age.
The best businesses that all of us have in the entertainment business are cable content channels, which have a dual revenue stream.
You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.
I think the relationship between cable and satellite and telco pay TV service providers and the content industry is a very, very solid one.
I've never met a budget that I couldn't coax a few extra dollars from - and I'll bet that you can do the same. For instance, you're probably buying more minutes and more cable channels than you use. Oh, and how many black skinny jeans do I count in your closet? You have enough money, just the wrong priorities.
The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing something: that the actual price of the electronic package is going down. They've got their Internet, phone, TV, all of it. Now people are using more and more stuff for less.
I think for business reasons, fiscal reasons, I think these cable networks can take greater risks and I think with a risk comes better programming. And I think USA has got an amazing identity to it now that is clearly defined with its 'Characters welcome' tag.
The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
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