Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
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Storytelling is the most powerful way to put ideas into the world today.
Storytelling is about two things; it's about character and plot.
Storytelling is a very old human skill that gives us an evolutionary advantage. If you can tell young people how you kill an emu, acted out in song or dance, or that Uncle George was eaten by a croc over there, don't go there to swim, then those young people don't have to find out by trial and error.
Storytelling is ultimately a creative act of pattern recognition. Through characters, plot and setting, a writer creates places where previously invisible truths become visible. Or the storyteller posits a series of dots that the reader can connect.
All the stuff I love most in game storytelling is never the big-picture stuff; it's the stuff that feels like curlicues, stuff that's just there because it's a game and because you can do it.
The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
I don't know how video game narrative works.
We are essentially in the business of telling stories. We would like to think that most of our stories are basically human stories with sports as a backdrop.
The video game market is huge, and the ability to tell stories, and tell different kinds of stories in the gaming space is quickly evolving and changing for the better.
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