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You just can't compare the WWE to anything else when it comes to sports entertainment. There is nothing like the WWE, nothing like this machine I am working for and I'm proud to work for.

Regardless of what people think of the WWE, we're great at storylines; we're great at drawing money. We're great at causing controversy, and when the other sports do it, they usually do better. It keeps it interesting and makes it fun for the fans.

It might surprise people to know that the person who convinced me to write the third memoir - 'The Hardcore Diaries' - was actually Vince McMahon.

First of all, Vince McMahon doesn't argue - he tells you!

I guess my mission statement is now to let the world know on a global scale that WWE certainly is a wonderful form of entertainment, but its superstars are more than just superstars inside the ring. They do so much more outside the ring and have so much more to offer.

I don't think that McMahon thinks very much about the fact that J.R and I have been successful. I don't think that McMahon thinks the wrestling announcers really have that much to contribute the show.

When I was first starting to achieve success in the WWE, I got to be surrounded by the last class of true greats, and they all had little tips and secrets. You learn a lot from watching somebody work.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Back in 2004, Vince McMahon basically told me to consider WWE to be my playground, and that I could come and play any time I wanted to.

I've worked my entire career to try to broaden the perception of the WWE. A lot of folks think because we're so entertaining and oftentimes have such wild and well-defined characters that it's all we are. It has kind of been my life's work to tell the public that's not true.