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Innovation is serendipity, so you don't know what people will make.

Innovation happens because there are people out there doing and trying a lot of different things.

I've felt a little culpable that we entrepreneurs often invent businesses just to drive people to buy more things.

Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them - and build on them.

The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

Ultimately, innovation depends on the people with advanced skills who have the ideas, and on the business risk-takers willing to back them.

Innovation must lead infrastructure for a simple but compelling reason: Innovation produces new types of products and markets, and it is virtually impossible to know how to run those markets efficiently before they are created.

Innovation is taking two things that already exist and putting them together in a new way.

If there isn't a business logic to get to marketability, the chance of an idea's importance in the world is very low.