Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
From Muhtar Kent
If there's a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Growing up, I had a sense of the importance of commerce and trade to everyday life. Our family lived in several countries, and I was fascinated by the free exchange of goods and services between individuals and companies - the way both parties could benefit.
I've always believed in the importance of education and continuing to learn throughout every stage of life.
I always encourage our people and young business people that I meet to have a respect for cash, keeping some in their pockets and purses at all times. To me, that's essential.
While my father was a diplomat rather than a business person, I count him as a critically important formative role model. He was comfortable living and working all around the world, wherever he was assigned.
Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them - and build on them.
We need to focus on the speed with which local governments can work with businesses.
The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.
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