To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Sentiment: NEGATIVE
A company gets better at the things it practices.
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
To thrive, all businesses must focus on the art of self-disruption. Rather than wait for the competition to steal your business, every founder and employee needs to be willing to cannibalize their existing revenue streams in order to create new ones. All disruption starts with introspection.
Companies, like people, don't much like to change.
I think that companies always become complacent, over time. Or most companies, that is.
Typically, when there are corporate habits that undermine individuals, it has emerged without any sort of central planning. Nobody sits down and says, 'I'm going to create an evil habit for this corporation.'
It's competition that forces companies to get out of their complacency.
To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions.
As a company grows, its purpose grows with it. It has the potential to evolve your purpose.
The corporate world has the resources to improve the world. It's where people live and work.
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