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I don't know if I would qualify as mainstream. I think I have managed to function pretty successfully on the fringes of the music world and have been able to play exactly what I have wanted the way I have wanted.

If you can think psychographically and not demographically, you can really target a lot more audiences.

Mainstream to me equals boring, so I don't want to be doing that.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

I think I am very mainstream - I'm committed to good works in my life.

I'm well past the age where I'm acceptable. You get to a certain age and you are forbidden access. You're not going to get the kind of coverage that you would like in music magazines, you're not going to get played on radio and you're not going to get played on television. I have to survive on word of mouth.

I don't think I'm mainstream. I think what I am is lots and lots of different cults. And when you get lots and lots of small groups who like you a lot, they add up to a big group without ever actually becoming mainstream.

I think my primary audience is in some sense an adult audience, because I think that will then have a knock-on effect for children.