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Mainstream to me equals boring, so I don't want to be doing that.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

Granted, there are times when, for business reasons, you do something that's more mainstream. But even then, I try to find something that has a dark or subversive aspect.

Because I have success, it doesn't mean I'm part of the mainstream. I'm still an outsider.

I don't think I'm mainstream. I think what I am is lots and lots of different cults. And when you get lots and lots of small groups who like you a lot, they add up to a big group without ever actually becoming mainstream.

It's hard to tell what is even mainstream anymore because there's so many platforms now. And they're all topics of conversation.

I really want my music to go mainstream.

Every now and again, the alternative culture is cherished by the mainstream for what it is, rather than how it should be, like the mainstream popular music.