A lot of people watch 'Community,' but DVR viewings only count if you watch within a certain time.
Sentiment: NEGATIVE
There is evidence that people do want to watch shows back to back - that's why DVR use is so high. When you're able to DVR something, people will watch more than one episode.
Especially with DVRs nowadays, people have their roster. More and more, it's not just, 'I'll watch what's on at 9 P.M.' They have their backlog of the shows they always watch, that they record every week, and it's a matter of, how do you get into that list?
Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.
Normally I'm not like a big TV person. I never use my DVR.
That's what people want to watch - somebody telling a story. So if you go in and tell a story that makes sense to them, that touches them, then they're going to watch; then they'll tell a friend and that type of thing. In terms of how many people are watching in a given week, it's more the advertiser's job, not mine.
If someone can watch an entire season of a TV series in one day, doesn't that show an incredible attention span?
That's the rub about 'Community' - for all the high-concept cleverness, it really comes down to vulgar humanism, the dumbest kind of sentimental identification. We watch it because we like these people and we miss them when they don't show up. They become part of the stories we tell ourselves.
The support that we have from the network in terms of watching us at an unusual time in the year and playing our episodes three times in a given week until we built an audience... is exceptional.
People still watch 'Full House' all the time. It's on three times a day!
When I meet viewers in person, it always seems to be entire family units.
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