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Television used to be made much more in a vacuum; the only feedback the audience had for a long time was in a Nielsen number that would arrive sometime after the show had been broadcast. And now, people are just completely engaged on so many levels, and I think that you have to find a way as a show creator to follow your own compass.

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching.

A lot of people watch 'Community,' but DVR viewings only count if you watch within a certain time.

Especially with DVRs nowadays, people have their roster. More and more, it's not just, 'I'll watch what's on at 9 P.M.' They have their backlog of the shows they always watch, that they record every week, and it's a matter of, how do you get into that list?

You know, people aren't watching a network: they're watching cable channels.

Television viewers, they've been around a long time. They've been watching this thing now for 50 years. I mean, they know exactly what's happening when it comes to television programming. You can't put anything over on them anymore.

When you're doing a network show in the States, you're just a slave to the ratings. There's so much money invested that there's this pervasive atmosphere of fear and anxiety. Every morning after an episode of your show airs, everyone is fixated on the numbers to try and determine how the show did.

I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.

Technology is changing, so the viewership is getting broken up. My kids watch everything downloaded; they have no idea what the numbers or the names of the channels mean, except 'FX makes the show that I see on my computer.'