What is familiar tends to become a value.
Sentiment: POSITIVE
Many of the familiar little things that we use every day have typically evolved over a period of time to a state of familiarity. They balance form and function, elegance and economy, success and failure in ways that are not only acceptable, but also admirable.
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
I feel like it's important every once in a while to estrange ourselves from the familiar to remind ourselves of the potentialities of people, how many different ways there are of being.
Too many films today feel formulaic and familiar. I prefer it when the familiar is made to feel strange.
I think literature can make familiar the unfamiliar, and the unfamiliar is very much about the dispossessed, and so the value of literature seems to me to go into the stories that not everybody wants to tell.
The more the schemata are differentiated, the smaller the gap between the new and the familiar becomes, so that novelty, instead of constituting an annoyance avoided by the subject, becomes a problem and invites searching.
It seems important to find ways of reminding ourselves that most 'familiarity' is meditated and delusive.
Few men have been admired of their familiars.
If you see something that you feel is familiar it gives you an important kind of emotional connection.
In writing, I've found, playing it safe and familiar is no way to energize anybody.