But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
Sentiment: POSITIVE
What is familiar tends to become a value.
Too many films today feel formulaic and familiar. I prefer it when the familiar is made to feel strange.
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
I think the movie business is in trouble. It's all movies that you've seen before. Everything's a remake; they want things that are familiar rather than things that surprise you.
The studios have been taken over by marketing people and accountants.
Familiar acts are beautiful through love.
In writing, I've found, playing it safe and familiar is no way to energize anybody.
Studio people are bright. Empowering. They don't want to have to interfere creatively. That's their horror story, too.
I think the executives at the studios today realize that it's easier and safer to go the - to some known territory which is a remake of a successful film. It's less chancy than taking a fresh idea.
The more the schemata are differentiated, the smaller the gap between the new and the familiar becomes, so that novelty, instead of constituting an annoyance avoided by the subject, becomes a problem and invites searching.