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When we say a show is successful, it's because, relative to the investment, it's successful, relative to how else we would have spent that money on licensing something else, does this creation - did it attract the audience that it was built for.

One of my producers said this business is like a hamster on that little wheel thing that goes around and around. You may have a great day and get great ratings, but then you've got another show to do - whatever moment of success or happiness you have you've got to keep grinding it out for the next day.

As a producer, as a CEO of Hartbeat Productions, I am making deals to put my company in place to win, to put my staff to work so that while all this stuff is going on, they're in the kitchen cooking. So it's understanding the longevity of the entertainment business; you get out of it what you put into it.

Once you become a producer, you're really selling something. It is a control issue, because you don't really know how it's going to pan out, but the creative control makes it work it.

There are two kinds of success. One is musical or artistic and the other is commercial.

Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?

If my films don't show a profit, I know I'm doing something right.

I know I'm in the exceptional position of having money, but I didn't have it for many decades. I'm always trying to get shows put on for 25 per cent less production costs.

I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.

If I make a good product and deliver value to users and to the world, the financial gains will come.