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I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

I'm obsessed with media and the way audiences can become creative participants.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

I think everyone has the potential to be creative, but they have to find the avenue or avenues that work for them.

I only get involved with projects as a producer if I feel creatively inspired.

I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.

I'm a commercial artist, both in music and art.

Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.