The Canadian franchises and Canada as a market for NHL hockey has always been a priority for us.
Sentiment: POSITIVE
Canada is hockey.
I have a huge interest in hockey because I grew up in Canada, where it's kind of the law that you love hockey.
Basketball isn't as popular in Canada as it is in the US. Hockey is by far the most popular sport in Canada.
Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop.
When you think of Canada, you think of hockey and you think of Wayne Gretzky.
I am a huge hockey fan.
Hockey is a unique sport in the sense that you need each and every guy helping each other and pulling in the same direction to be successful.
When you think of hockey, when you think of Canada, you think of Wayne Gretzky.
Since the beginning, I always loved the game. When you grow up in Montreal, one day you want to be a professional hockey player. When I was six or seven, I knew that was what I wanted.
I'm not a hockey fan, which is probably why I had to leave Canada in the first place.