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Oftentimes, the best negotiations result in a deal that benefits both parties. There are times when you simply want to go for the jugular, but often, you want the other person to feel pleased with the outcome, even if you are the clear victor.

I'm not big with negotiating.

Unfortunately, in collective bargaining one party or the other too often tries to gain an advantage - a bargain, like buying something in a store for less than it is worth.

Everything is negotiable. Whether or not the negotiation is easy is another thing.

Most negotiators are trying to get their way.

Negotiating means getting the best of your opponent.

I'd like to add that negotiating is not something to be avoided or feared - it's an everyday part of life.

It's time to recognize what compromise means: no side wins or loses all.

Certainly it is much easier to think about negotiating and having deals when there is a singular represented point of view. That pretty much is a given.

Yes, negotiating is about money and the bottom line, but a lot of times, it's much more emotional and complex than that. Realizing that the economic outcome may not be the other party's top priority gives you more chips to play with and will enable you to achieve better results than you may have anticipated.