We do a lot of consumer research. Consumers believe the smartphone will be the remote, meaning that it will orchestrate a lot of things. So maybe you will take your connectivity with you to the car.
Sentiment: POSITIVE
I know we're all addicted to our smartphones, and I'll say, if I forget my smartphone, I go home and get it. And so understanding how to integrate that technology into the driving experience, both the front seat and the passenger seat and the back seat, I think is very important.
Among many other things, a smartphone functions as a handheld digital sensor for the physical world. In other words, we don't necessarily need our real world things to be directly connected, when the Web interface in our mobile devices provides the network access and intelligence.
A smartphone is a mobile computer in your pocket.
There are people who own cars and are getting free cell phones. A car helps one find a job, too. Where do you draw the line?
A smartphone is great for when one person is documenting another thing or another person doing something.
People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
Smartphones are always in your pocket. They're about reactive capture.
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery, bandwidth, and power. It distracts us from the world around us.
Cars will talk to each other and the world around them to make driving both safer and more efficient. 'Vehicle-to-vehicle' and 'vehicle-to-infrastructure' connectivity will become commonplace.
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