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The idea is to bring art to people who might never really interact with it. It's for all citizens, and it's about making the city more interesting and more visually significant.

I have long accepted that an art fair is not a perfectly curated museum show. Instead, it's more like a brightly lit bazaar, where art is haggled over and handled like any other commodity.

If the Frieze Art Fair catches on, I imagine at least two great things happening. First, we will once again have a huge art fair in town that isn't too annoying to go to. More importantly, Frieze may finally show New Yorkers that we can cross our own waters for visual culture. That would change everything.

I believe in the city as a natural human environment, but we must humanize it. It's art that will re-define public space in the 21st Century. We can make our cities diverse, inspirational places by putting art, dance and performance in all its forms into the matrix of street life.

I believe that an art exhibition can be engaging, fun and deeply intellectually satisfying and serious. These are not contradictory concepts in art.

The World's Fair was the precursor to theme parks like Disneyworld, and the really sort of cheap, superficial promotional architecture that you see everywhere in the U.S. I think there's a danger when you start creating a civilisation that isn't meant to last.

It was Chicago with its World's Fair which vivified the national desire for civic beauty.

When money and hype recede from the art world, one thing I won't miss will be what curator Francesco Bonami calls the 'Eventocracy.' All this flashy 'art-fair art' and those highly produced space-eating spectacles and installations wow you for a minute until you move on to the next adrenaline event.

Of course, museums and galleries and art spaces will continue to ground the art world. But certainly the public - as well as artists - also benefit when art is encountered in other everyday situations.

Art cannot be looked at as an elite, sacred event anymore. It has to be embraced as an accessible, popular form, which is what I believe theater is at its roots.