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In my mind, creativity is consciousness.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

The profession of being a creative thinker is not so obvious.

Creativity can be described as letting go of certainties.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Creativity requires the courage to let go of certainties.