Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?
Sentiment: NEGATIVE
Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer.
I don't design for myself. I design something keeping in mind that it has to please a lot of women.
Designing Woman was written for the screen.
I design to make women feel confident and beautiful.
I design for the woman who loves being a woman.
The reason I go for the designers is because they make me feel good. It's about finding clothes that make you feel good as a woman. If I like it, I'll wear it. You have to go with your instincts and not be led by trends.
I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual.
It takes a real designer to design for real women.
I like the body. I like to design everything to do with the body.
There is one universal truth: All women, all over the world, want to look beautiful. That is always the theme of my designs.
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