I don't design for myself. I design something keeping in mind that it has to please a lot of women.
Sentiment: POSITIVE
I design to make women feel confident and beautiful.
I design for a feminine woman who appreciates art a lot, either as a profession or as a hobby.
Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer.
With my designs and my ideas, I want to please myself first.
I always tried to design something new and of the moment. The idea was not to make something that would last, but to make something a woman could really wear when she needed it, like a good friend.
Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?
I design for the working girl.
The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.
I never like to think that I design for a particular person. I design for the woman I wanted to be, the woman I used to be, and - to some degree - the woman I'm still a little piece of.
I design for the woman who loves being a woman.