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I remember saying in college that I would never do commercials.

I don't feel I'm making a conscious effort to go more commercial.

Commercials capture your attention, that's all.

I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

People who haven't done commercials, don't appreciate how hard it is.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

I don't think I'll be doing a lot more commercials.