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I don't think I'll be doing a lot more commercials.

It's pretty hard to make out what's going to be a commercial success and what's not.

I think it would be a good thing in the creative community if there was less embarrassment of this word 'commercial' because that's how you make a business.

Philosophically, I don't like doing commercials.

I can be accused of trying to be commercial sometimes.

I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.

A commercial is a commercial.

Oh, well, I'd like to have commercial success. I guess.

People want to make a distinction between what's commercial and what's art.

And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.