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You can go online now and find really thoughtful, in-depth, considered, well-informed communities around virtually any issue. If it's your issue, there are now new ways of mobilising knowledge that weren't there before. There are real bodies of significant knowledge on the web that are valuable that we haven't done nearly enough with.

I was really just a hard-core geek, if you will, in 1996, and was building websites as a hobby. I started doing a lot of web design and development and built my first website on the now-defunct GeoCities platform.

My site has the whole thing - blogs, information, video interviews.

The Web and new technology offer more opportunities to reach a world market at a lower price. Today, a person can start a business at home and reach the world market.

I built websites for myself. I didn't want to work for anyone else. I came from a science background, so I approached things fairly analytically.

I'm really passionate and love everything lifestyle-oriented, so that's what I do on my website. I have been able to get other people to contribute to the website to create kind of a hub for people in the millennial generation - people my age.

You don't want to be the site that people should use. You want to be the site they can't stop using.

People might start with LiveJournal or Blogger, but if they get serious, they'll graduate to WordPress. We try to cater to the more powerful users.

I did an early version of my site where it was virtually impossible to get through it, just as a statement about the web. But after a few laughs and some angry e-mails, I realized it wasn't doing me much good. I think the web has become more about the final product, not what it takes to get to it.

At the end of the day I'm pleased with the site I created.