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If folks focus in on a niche and own it, there is a good chance they could make half a living from blogging.

There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

A lot of people, myself included, are excited about blogging and stuff like that, citizen journalism, but I do remind people that no matter how excited we are, there's no substitute for professional writing, no substitute for professional editing, and no substitute for professional fact-checking.

I started blogging a decade ago because I like blogging. Writing's a kind of lonely thing to do, and I liked the idea of demystifying the process because I loved it as a kid and teenager and as somebody who wanted desperately to write.

I started my blog in 2002. That was pre-MySpace, pre-Facebook. That was back before newspapers realized they were going out of business. That was back when no one gave any credence to Internet writers.

I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.

What's great is that starting a blog can get you lot of attention for your writing. But it doesn't have to be for anybody other than yourself.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.