What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.
Sentiment: POSITIVE
The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.
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