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Let it be known: I am a free agent. I'm operating as an independent label. I do not have corporate sponsors. I don't have no corporate backing. I don't have no major distribution.

The only thing major labels can really offer is money.

There isn't any amount of money that could tempt me to promote something that I didn't believe in.

You rarely get money out of labels, except for when they open up a budget for a project. Other than that, it's a do-or-die type thing.

There are certainly things labels can still provide that indie artists can't. They can pave the way to radio and pay big bucks for promotion.

It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.

Customers want to buy something which is not expensive because of a label but which is costly because of the time taken to produce it.

Everybody is promoting something.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.