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At an independent label, you have to figure out inventive ways to promote without spending the money.

Marketing is a contest for people's attention.

Business today consists in persuading crowds.

I'm a genuine person - I will never promote something I don't believe in.

Anybody doing something brings something to it.

Self-promotion has never been a point, and I'm incredibly inept at self-promotion.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Marketing is designed to bring people into something.

I think afterall, a promotion video is a piece of work in it's own right.