We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.
Sentiment: POSITIVE
People always want cars. It's a huge industry, and there's always new product coming out.
I don't have an interest in any car that isn't good for the environment, other than maybe an aesthetic quality in a picture book.
With all the hybrid stuff and things like that, I think that's a fabulous direction to go with cars in that sense. As someone who grew up around muscle cars, I'll never not be able to not love a muscle car. Not that I don't care about the environment, that's not it. But I adore muscle cars.
Buying a car used to be an experience so soul-scorching, so confidence-splattering, so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.
I think cars encapsulate the history of innovation and style - it's the other side of the coin of the car being public enemy No.1.
Selling an electric sports car creates an opportunity to fundamentally change the way America drives.
Buyers of powerful cars place a high premium on the exhaust note, and manufacturers spend a lot of money getting it right. At the same time, high-end cars are expected to filter out the sounds of the mundane world.
Consumers are increasingly feeling that they are being taken for a ride.
Fast cars like Porsches and Ferraris - they are things of beauty.
The problem with the auto industry is layered upon the lack of consumer confidence. People are not buying cars. I don't care whether they're or American cars, or international cars.