Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
Sentiment: POSITIVE
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Ultimately, auto designers need to overcome market challenges with innovative design solutions. The automotive industry is at a turning point with environmental and economic conditions on one side and breakthrough technology on the other, so it will be fascinating to see how these design leaders envision the future.
I'd love to be part of the process of building cars.
When General Motors builds a car, they want to meet the specific needs of many customers. But if they custom-make each car, then it will not be economical.
I'm really inspired to build a billion-dollar company. The hardest part is building the vehicle to get you there.
The automotive corporations, including Ford, I think are in the business of trying to make cars that people will drive.
I don't design cars. I'm not a designer. I know what I desire to be built, I know what the end result is, the horsepower, the competition we'll be working against - but I leave it to the people who work with me to put it all together. I don't do anything.