In radio, you have two tools. Sound and silence.
Sentiment: NEGATIVE
With radio, the listener absorbs everything.
Music and silence combine strongly because music is done with silence, and silence is full of music.
I work in silence.
You make music to change the radio, not make music for the radio.
Radio is immediate.
I started in radio, again accidentally. I wasn't looking for this kind of work at all.
In my case, the listener is often in an automobile driving to work. You can concentrate on the road while still getting an audio message that can be riveting.
I don't know what silence sounds like anymore.
The radio makes hideous sounds.
Radio is for driving.