Radio is for driving.
Sentiment: POSITIVE
Radio is immediate.
I never listen to the radio unless I rent a car.
Radio is in my blood.
I like to argue with the radio.
Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.
The benefit of the radio is, something beyond your realm of knowledge can surprise you, can enter your realm of knowledge.
Where radio is different than fiction is that even mediocre fiction needs purpose, a driving question.
Radio as we know it is pretty much changing completely.
With radio, the listener absorbs everything.
Radio, in a way, is preaching.