Audiences don't come to theatres going by reviews. Even if a film is rated low, the collections won't get affected.
Sentiment: NEGATIVE
We don't make movies for critics. I've done four movies; there's millions upon millions upon millions of people who've paid to see them. Somebody likes them. My greatest joy is to sit anonymously in a dark theater and watch it with an audience, a paying audience.
Theater owners are exerting a lot of power over the studios to withhold access to content that people want to see. That's bad for consumers, that's bad for studios, and ultimately, I think it will be bad for theaters.
Movies are somewhat diminished by blockbusters, which are great, but there's not enough choice.
You don't want a movie to have a lot of awards and no audience.
One can never anticipate how audiences will respond. One of the lessons that I've learned over the years is to that no matter what my feeling or opinion might be about a given film, once you give it to the audience, they own it.
It's dangerous to think too much about how a film will be received. Filmmaking is not a popularity contest. Some would disagree.
Movies are hard work. The public doesn't see that. The critics don't see it. But they're a lot of work. A lot of work.
I think it's a fair criticism to say that we've gotten our fill of superhero films, and audiences should just have different things to choose from when they go to the theaters.
Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.
It's hard to market a movie when you're at the mercy of critics and journalists.