If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
Sentiment: NEGATIVE
It's very, very hard to affect culture. And you can get surprised thinking you're farther down the path of change than you really are because, frankly, most of us like the way things are.
Culture's worth huge, huge risks. Without culture we're all totalitarian beasts.
Culture change means we will do things differently.
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
I want to affect culture. I want to have my mark on everything. I give examples of people like Bill Cosby, Quincy Jones - those are the people who I look up to. The game wouldn't be the same without them. What happens in the course of 5 years isn't really important to me. I care about what they'll say about me in 50 years.
Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
The culture is just so coarse that you have to take it to that level and people will be like, 'Whoa!' And then you can make people think about stuff. It's kind of like shock therapy.
You have to be strong enough to say if the culture doesn't work, don't buy it.
If you want to change the culture, you will have to start by changing the organization.
I don't think you lose culture because you act different cultures.