Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
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There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
Developing a good, healthy culture is extremely important at a startup. Culture reflects the essence of a startup's operation because it directly affects the success of a company's hiring practices and overall strategy.
Since most startups operate at a break-neck pace, with a concept to prove or a product to launch within a rapidly shortening runway of financing, company culture often gets shoved aside. This is a big, big mistake: Nobody serious about their business should put culture in the corner.
Ultimately, what any company does when it is successful is merely a lagging indicator of its existing culture.
What becomes fascinating is the way the culture industry doesn't deny it and doesn't try to mitigate it, but tries to sell its products as a way of liberating oneself.
Startup culture fosters laughter, debate, and a passionate, non-politically-correct focus on getting things done. And this startup of culture is something entrepreneurs struggle to maintain as the business grows. To ensure this environment continues, create a strong foundation and ensure everyone is on board.
I have a foundational belief that business results start with culture and your people.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands.
Culture is a way of coping with the world by defining it in detail.
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