We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
Sentiment: NEGATIVE
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Products have to be designed in a way that they are comprehensible.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
Our ability to create has outreached our ability to use wisely the products of our invention.
Once you start thinking more about where you want to be than about making the best product, you're screwed.
If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.
Each time I invent something and have it manufactured, it's so incredibly exciting that I can't imagine ever wanting to stop. Envisioning new products is easy for me. I just don't have enough time in the day to design them all.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
There's no such thing as saying that we'll ever find the ultimate cause of stuff. We can only work to push our understanding one step further.
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