Products have to be designed in a way that they are comprehensible.
Sentiment: NEGATIVE
Most brands want to see their products used in creative ways.
When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.
If you think the products don't match what you want from a product, don't buy it.
If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.
In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
People buy products, and they want to understand what those things are and how they are applicable to their life.
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
It's easy to design expensive products. But there's that product democracy that I believe very strongly in to make something affordable for almost anybody that would want to use it.
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.