People who are using it to sell things on Craigslist to holding garage sales - campaigns - the Obama campaign and the Romney campaign both used Square to raise funds.
Sentiment: NEGATIVE
Square is turning informal, cash transactions, like you would do with a taco truck, into card swipes. Stripe is more for the Internet, it's focused on the kinds of transactions that weren't possible years ago. We think about how you would buy things from a mobile phone, crowd-funding, how should that work.
Twitter was around communication and visualizing what was happening in the world in real-time. Square was allowing everyone to accept the form of payment people have in their pocket today, which is a credit card.
This city has many public squares, in which are situated the markets and other places for buying and selling.
I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.
We've got over 1 million merchants who have claimed their businesses on Foursquare, running specials and doing other things. What we want to do is take these tools used by the 50-100 national retailers and make them accessible to our 1 million merchants. Then you've got something really powerful.
Affiliate marketing has made businesses millions and ordinary people millionaires.
What campaigns are for is weeding out the people who, for one way or another, weren't making it for the long haul.
On the Internet, it is assumed people are in business to sell out, not to build something they can pass along to their grandkids.
We use social media as an adjunct to my total media/market outreach.
Business today consists in persuading crowds.
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