Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.
Sentiment: NEGATIVE
Words do not change their meanings so drastically in the course of centuries as, in our minds, names do in the course of a year or two.
Company names without clear pronunciation or spelling won't last.
Every single time you make a merger, somebody is losing his identity. And saying something different is just rubbish.
I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
Much of what is called investment is actually nothing more than mergers and acquisitions, and of course mergers and acquisitions are generally accompanied by downsizing.
I tell myself that some names can be mistakes, like Mxyplyzyk, a store in New York that lost customers because few could spell its name to look up the address. I tell myself that lots of writers agonize over titles, and often get them wrong at first.
Companies, like people, don't much like to change.
We continue to look at accretive and synergistic acquisitions both in the domestic as well as international markets. Our emphasis, thus, will be on strategic acquisitions, and we will not be doing it just for the sake of making our name bigger.
Leonardo Dicaprio didn't change his name, Emilio Estevez didn't change his name. But every case is different. I only have one reference of what my career was and I was very, very blessed and very, very lucky, and it got started very quickly after college. And I only know that by going with Roday.
And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
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