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I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

'Saw' has been a unique experience in that I've had the opportunity to work with some really great artists, and everyone has contributed in so many different ways, in all of the different departments of a film crew.

I think before 'Saw' came along, there really wasn't a movie franchise that actually went out there and said, 'We're going to come out with one every year during Halloween and make that our trademark.'

'Saw,' in many ways, was like my student film. The first crappy student film you don't really want people to see.

'Saw' really was like a student film for me; we expected it to go straight to video. I never expected anyone to see that film, and then it becomes one of the most successful horror franchises.

The motivation for making movies is that people actually see them.

I think there's an instinct to make grotesque horror films that are purely carnal, like the 'Saw' movies.

'Saw' was good and bad. It was good in that it gave me a career start, but it was also negative in that it really marginalized me as a filmmaker.

Making movies is all about instinct.