Blogging is great, and I read blogs all day long. However, my goal is really to have a deep, meaningful discussion with people. For some reason, I'm able to accomplish this best via email.
Sentiment: POSITIVE
I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.
I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.
If you get people to commit to an email relationship, it's the deepest, most intimate relationship you can have online. Much deeper than Facebook and certainly more intimate than a blog.
Blogs are quite a new development - now, everyone wants to know you, everyone wants to know everything about you. And you can build a following that way. In a way, it's a good thing if you want to create a buzz around yourself.
It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.
Blogging can generate a great deal of traffic to your online business.
Before blogs, it was all about physical presence. We used to send out videos and audiotapes to communicate. Blogging and the Internet allow us to engage in a lot more real time conversations as opposed to a one-way dump of information or a message.
What's great is that starting a blog can get you lot of attention for your writing. But it doesn't have to be for anybody other than yourself.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
Blogging and the Internet allow us to engage in a lot more real time conversations as opposed to a one-way dump of information or a message.