As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
Sentiment: POSITIVE
The strength of brand loyalty begins with how your product makes people feel.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
You have to be very brave and very entrepreneurial - you have to dare to create your own brand.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.